Six Strategies to Attract and Retain Hotel Staff
Labor challenges continue to strain the hospitality industry, exacerbated by ongoing shifts in immigration policies and a competitive labor market. With hotel occupancy rates rising across the U.S., the demand for skilled staff is higher than ever. However, changes in visa programs and workforce availability have made attracting and retaining employees more difficult. To stay ahead, hotels must adopt strategic approaches to workforce management. Here are six effective strategies to build and maintain a strong hotel workforce.
1. Staff Up to Avoid Burnout
Ensuring your hotel is fully staffed is one of the best ways to retain employees. Turnover often increases when staff members are overworked due to overtime and excessive workloads. A well-staffed hotel operates more smoothly, improving employee satisfaction and guest experience.
2. Establish Clear Job Roles
Clearly defined job roles are essential for hotel operations to run smoothly. When employees are required to juggle too many responsibilities, it can lead to burnout, reduced productivity, and higher turnover. Research from the American Hotel & Lodging Association (AHLA) indicates that employees who have a clear understanding of their responsibilities report greater job satisfaction and efficiency. While cross-training became necessary during the pandemic, relying on it as a long-term solution can create operational inefficiencies. A well-structured workforce with distinct roles helps maintain consistency and improves both employee morale and guest satisfaction.
3. Utilize Temp Staffing and Outsourcing
Partnering with reputable staffing agencies can be an effective solution for managing both short- and long-term labor shortages. Many hotels utilize contingent labor to handle peak seasons, special events, and unexpected surges in demand while mitigating the risks associated with economic downturns.
By working with a trusted staffing partner, hotels gain access to a larger pool of pre-screened, qualified workers who can be deployed quickly when needed. This not only ensures smooth operations but also helps reduce the burden on existing employees, minimizing burnout and turnover. Additionally, staffing agencies can provide specialized workers for housekeeping, banquet services, and other key hospitality roles, ensuring that hotels maintain high service standards.
Establishing a long-term relationship with a staffing agency like Standout Staffing can be especially beneficial when last-minute needs and unexpected needs arise.
4. Implement Flexible Scheduling Options
Providing employees with flexible work schedules can significantly enhance job satisfaction and retention. Many workers value the ability to balance professional responsibilities with personal commitments, such as childcare or education. According to a report by the U.S. Bureau of Labor Statistics, industries that offer flexible scheduling options tend to experience lower turnover rates and higher employee engagement. Allowing staff to have input in their work hours, offering split shifts, or providing part-time opportunities can help create a more supportive and accommodating work environment.
5. Set Competitive Wages Based on Market Data
Rather than relying on uninformed guesses or outdated wage data, hotels should conduct market research to determine competitive pay rates. Industry wages continue to fluctuate, and staying informed about prevailing wages in hospitality and competing industries is crucial. Partnering with firms like CBRE Group, which specializes in hospitality labor market analysis, provides access to real-time wage data, industry benchmarks, and economic trends. Utilizing this data allows hotels to offer competitive compensation, attract top talent, and retain their workforce in an evolving labor market. Temp staffing firms like Standout Staffing may also have relationships with multiple properties in the area and be able to provide first hand knowledge of market wages.
6. Foster a Positive Work Environment
Creating a supportive and engaging work environment is key to employee retention. According to a Gallup study on workplace engagement, employees who feel recognized and valued are more likely to stay with their employer. Implementing structured recognition programs—such as "Employee of the Month" awards, performance-based bonuses, and peer-nominated accolades—helps reinforce positive behavior and motivate staff.
Beyond recognition, fostering open communication and career growth opportunities is essential. Managers can conduct regular check-ins to address concerns, provide mentorship programs to support professional development, and create clear paths for advancement within the organization. Offering training workshops and leadership development courses demonstrates investment in employees' futures, leading to a more committed and motivated workforce.
Additionally, simple workplace enhancements, such as providing break areas with refreshments, organizing team-building events, and celebrating staff milestones, contribute to a more positive and cohesive work culture. When employees feel appreciated and supported, they are more likely to deliver exceptional service, ultimately benefiting both the hotel and its guests.
The Bottom Line
As the hospitality industry adapts to evolving regulations, hotels must focus on staffing to optimize profitability, streamline operations, and uphold exceptional guest satisfaction. By adopting these six strategies, you can attract and retain the committed workforce essential for your hotel’s success.